We take the naming of our company and our products very personally. No external consultancy for us, because this is our thing. This is what we love, this is what gets us hyped and this is what inspires us. 

It’s fantastic to see how many people also share our passion for bold, iconic, and unconventional bikes, and who also recognize the true craftsmanship of hip-hop street style.

Especially the lowriders cruising majestically through the streets of L.A., like in Masta Ace’s “Born to Roll” or the bikes in DMX’s “Ruff Rider’s Anthem” videos.

This passion is united with our skills in building bikes from the ground up. Over the past ten years, we have grown our passion to what RUFF CYCLES is today – a hip-hop street culture lifestyle brand.”