“At NOVUS, we are all designers in a way.”
René Renger
For us, design is the sum of all creative activities which, in their consistency, lead to a new product. Construction, design, material and manufacturing processes must go hand in hand to lead in a harmonious unison to an extraordinary result.
NOVUS One is equally inspired by the simplicity of bicycle frames, as well as the timeless and user-oriented product design aesthetic.
NOVUS One is designed according to the heuristic principle of parsimony, or economy principle.
Of several sufficient possible design approaches for one and the same circumstance, the simplest design is always preferable to all others. This design canon runs through NOVUS from the brake adapter mount to the frame component. Only in this way can the overall design come to the fore. No chain, no transmission or gearshift. No urge to show off the individual elements, no jagged component landscape.
Each technical element steps back in the sense of simplicity and integrates itself into the overall impression of the form – a modern sculpture on wheels.
