Cake has unveiled a captivating initiative for young riders, introducing three innovative two-wheelers named Ready, Steady, and Go. This initiative, known as the CAKE Kids Evolution Program, is exclusively designed to ignite enthusiasm for two-wheeled adventure and foster confidence among young riders.
Founder’s Perspective
Stefan Ytterborn, the Founder and CEO of Cake, emphasizes the significance of bicycle riding in a child’s life. Regardless of where their two-wheeled journey leads, it offers a common platform for skill development, balance, and control. Moreover, it instills responsibility and alleviates anxiety by gradually building confidence and safety awareness in both kids and parents.
Three New Bikes, Three Riding Stages
The Cake Kids Evolution Program caters to riders aged 2-8 years, progressively introducing more complex two-wheelers as their skills evolve. Safety and inspiration are paramount in this journey, with three distinct models aligning with Cake’s commitment to combining quality with excitement. These bikes cater to different age groups and skill levels, ensuring a personalized experience for every young rider.
Prioritizing Safety Over Speed
Stefan Ytterborn, drawing from his experience as a parent, expresses concern about motorized off-road kids’ bikes flooding the market. The Cake line of bikes is designed to excite young riders while prioritizing safety. Stefan emphasizes the importance of mastering balance and basic skills before delving into throttle-controlled bikes, fostering a responsible and safe approach to two-wheeled adventure.
A Progressive Journey to Mastery
These three distinct bikes take young riders on a comprehensive two-wheeled journey. They begin by using their feet for mobility, progress to pedal-powered riding, and culminate with throttle control. This progressive approach ensures that young riders develop the necessary skills and a positive attitude before advancing to motorized options, creating a safe and enjoyable learning experience.
